In Chinese culture, certain numbers are believed by some to be auspicious (吉利) or inauspicious (不利) based on the Chinese word that the number name sounds similar to. However some Chinese people regard these beliefs to be superstitions. Since the pronunciation and the vocabulary may be different in different Chinese dialects, the rules are generally not applicable for all cases.
Because of the supposed auspiciousness of certain numbers, some people will often choose, attempt to obtain, or pay large sums for numbers that are considered to be lucky for their phone numbers, street addresses, residence floor (in a multi-story building), driver's license number, vehicle license plate number, bank account number, etc.
Lucky numbers are based on Chinese words that sound similar to other Chinese words. The numbers 6, 8, and 9 are believed to have auspicious meanings because their names sound similar to words that have positive meanings
The number 2 (二 or 兩, Pinyin: èr or liăng) is most often considered a good number in Chinese culture. There is a Chinese saying: "good things come in pairs". It is common to use double symbols in product brandnames, such as double happiness, double coin and double elephants. In Cantonese, two (jyutping: yi6) is a homophone of the character for "easy" (易). In Northern China, the number, when used as an adjective, can also mean "stupid".
The number 3 (三, Pinyin: sān, jyutping: saam1) sounds similar to the character for "birth" (生, Pinyin: shēng, jyutping: saang1), and is thus considered a lucky number.
The number 5 (五, Pinyin: wŭ) is associated with the five elements (Water, Fire, Earth, Wood, and Metal) in Chinese philosophy, and in turn was historically associated with the Emperor of China. For example, the Tiananmen gate, being the main thoroughfare to the Forbidden City, has five arches. It is also referred to as the pronoun "I", as the pronunciations of "I" (我, Pinyin: wŏ, and 吾, Pinyin: wú) and 5 are similar in Mandarin.
The number 6 (六, Pinyin: liù) in Mandarin is pronounced the same as "lio" (溜, Pinyin: liù) and similar to "fluid" (流, Pinyin: liú) and is therefore considered good for business. The number 6 also represents happiness. In Cantonese, this number is a homophone for blessings (祿 Lok). In I-Ching, the number 6 stands for "yin".
The number 7 (七, Pinyin: qī) symbolizes "togetherness". It is a lucky number for relationships. It is also recognized as the luckiest number in the West, and is one of the rare numbers that is great in both Chinese and many Western cultures. It is a lucky number in Chinese culture, because it sounds alike to the Chinese character 起 (Pinyin: qi3) meaning arise.
The word for "eight" (八 Pinyin: bā) sounds similar to the word which means "prosper" or "wealth" (發 – short for "發財", Pinyin: fā). In regional dialects the words for "eight" and "fortune" are also similar, e.g. Cantonese "baat3" and "faat3".
There is also a visual resemblance between two digits, "88", and 囍, the "shuāng xĭ" ('double joy'), a popular decorative design composed of two stylized characters 喜 ("xĭ" meaning 'joy' or 'happiness').
The number 8 is viewed as such an auspicious number that even being assigned a number with several eights is considered very lucky.
A telephone number with all digits being eights was sold for USD$270,723 in Chengdu, China.
The opening ceremony of the Summer Olympics in Beijing began on 8/8/08 at 8 seconds and 8 minutes past 8 pm local time (UTC+08).
A man in Hangzhou offered to sell his license plate reading A88888 for RMB 1.12 million (roughly USD164,000).
The Petronas Twin Towers in Malaysia each have 88 Floors.
The Air Canada route from Shanghai to Toronto is Flight AC88.
The KLM route from Hong Kong to Amsterdam is Flight KL888.
The United Airlines route from Beijing to San Francisco is Flight UA888.
The Air Astana route from Beijing to Almaty is Flight KC888.
One of Cathay Pacific's flight numbers from Hong Kong to Vancouver and New York is CX888.
Singapore Airlines reserves flight numbers beginning with the number 8 to routes in China and Korea.
In Singapore, a breeder of rare Dragon fish (Asian Arowana) (which are "lucky fish" and being a rare species, are required to be microchipped), makes sure to use numbers with plenty of eights in their microchip tag numbers, and appears to reserve particular numbers especially rich in eights and sixes (e.g. 702088880006688) for particularly valuable specimens.
As part of grand opening promotions, a Commerce Bank branch in New York's Chinatown raffled off safety deposit box No. 888.
An "auspicious" numbering system was adopted by the developers of 39 Conduit Road Hong Kong, where the top floor was "88" – Chinese for double fortune. It is already common in Hong Kong for ~4th floors not to exist; there is no requirement by the Buildings Department for numbering other than that it being "made in a logical order."A total of 43 intermediate floor numbers are omitted from 39 Conduit Road: those missing include 14, 24, 34, 54, 64, all floors between 40 and 49; the floor number which follows 68 is 88.
The switchboard telephone number of the Swiss investment bank Credit Suisse in London is +44 (0)207 8888888, where 44 is the country code for the UK and 0207 is the city code for central London. Credit Suisse has been rapidly expanding its business in investment banking, private wealth and other financial services in Asia in recent years.
The number 9 (九, Pinyin: jiŭ, jyutping: gau2), was historically associated with the Emperor of China, and the number was frequently used in matters relating to the Emperor, before the establishment of the imperial examinations officials were organized in the nine-rank system, the nine bestowments were rewards the Emperor made for officials of extraordinary capacity and loyalty, while the nine familial exterminations was one of the harshest punishments the Emperor sentenced; the Emperor's robes often had nine dragons, and Chinese mythology held that the dragon has nine children. It also symbolizes harmony.
Moreover, the number 9 is a homophone of the word for "longlasting" (久), and as such is often used in weddings.
Some Chinese today believe that nine is lucky (or believed by others to be lucky) because it is the largest single-digit (Arabic) number. However, this does not derive from any Chinese tradition, as the largest single-digit Chinese number is ten (十).
Main article: Tetraphobia
Number 4 (四; accounting 肆; pinyin sì) is considered an unlucky number in Chinese because it is nearly homophonous to the word "death" (死 pinyin sǐ). Due to that, many numbered product lines skip the "4": e.g. Nokia cell phones (there is no series beginning with a 4), Palm PDAs, Canon PowerShot G's series (after G3 goes G5), etc. In East Asia, some buildings do not have a 4th floor. (Compare with the Western practice of some buildings not having a 13th floor because 13 is considered unlucky.) In Hong Kong, some high-rise residential buildings literally miss all floor numbers with "4", e.g. 4, 14, 24, 34 and all 40–49 floors, in addition to not having a 13th floor. As a result, a building whose highest floor is number 50 may actually have only 35 physical floors.
Although five (五, pinyin: wǔ, jyutping: ng5) can represent "me" (吾, pinyin: wú) in Mandarin, it is usually associated with "not" (Mandarin 無, pinyin wú, and Cantonese 唔 m4). If used for the negative connotation it can become good by using it with a negative. 54 means "not die" or "no death". If used for the positive it can be used as a possessive. 528 is a way of saying "no easy fortune for me". 53 ("ng5 saam1" in Cantonese) sounds like "m4 sang1 （唔生）" – "not live".
Six in Cantonese which has a similar pronunciation to that of "lok6" (落, meaning "to drop, fall, or decline") may form unlucky combinations.
Seven is considered spiritist or ghostly. The seventh month of the Chinese calendar is also called the "Ghost Month". See Ghost Festival for more detail. During July , the gates of hell are said to be open so ghosts and spirits are permitted to visit the living realm. However, the Chinese lunar calendar also has July 7 as Chinese Valentine's Day (七夕 qi xi), so the number 7 is not generally associated with bad luck. In most of the regions in China number 7 remains neutral or associated